Scott Horst
Director of Marketing, Compellent Technologies
Scott Horst is Director of Marketing. In this role, he leads the team responsible for communications, public relations and marketing programs and events worldwide. With more than 15 years experience leading and implementing the marketing efforts of privately held and public companies, Horst has extensive experience in business-to-business technology marketing.
Before joining Compellent in 2003, he led marketing for a new hosted solutions division for enterprise content management provider Stellent, and managed global marketing efforts for Commission Junction, an online advertising network. From 1995 to 2000, he worked as Director of Marketing for XATA Corporation, an Inc. 100 fastest-growing company.
Horst holds a master of business administration in marketing from The Carlson School of Management, University of Minnesota in Minneapolis, Minn., and a bachelor’s degree in economics from St. Olaf College in Northfield, Minn.
Posts
by Scott Horst, Director of Marketing, Compellent Technologies — November 17, 2009
If you want to raise your Storage IQ, get to C-Drive this year. Based on your feedback, we continue to enhance our conference to make it more geared toward you and your needs. Sign up now at the early bird rate and take advantage of some of the key benefits we have ready for you:
- No price increase for channel partner and end user registration fees. We’ve held the line again on price increases, delivering the best value in IT for an industry conference. Take advantage now as we can’t guarantee prices will stay the same for 2011.
- More technical content in sessions. We are focusing sessions even more on the key technical aspects of Compellent, getting right to the core on architecture, data center automation, configuration and best practices. These technical deep dives will also run longer than last year, providing more time to talk and interact.
- More live demonstrations. We are adding more equipment next year, and will be spending more time showing, rather than just telling across a wide variety of sessions. See first-hand how it really works for new features, for integrated solutions and for bigger picture business solutions.
- New sales content. Yes, we’ll continue to provide the basics on how to sell our features, but now we’ve got new content on how to sell our total solution. This content is being developed by the same team that brought your Top Gun training and it goes from
- New Super Sessions – Super Sessions feature our Principal Storage Architects, probably the smartest guys on the planet about storage, and they will explain things that instantly raise your storage IQ. Super Sessions are a live technology showcase featuring real-world business scenarios. We’ll have a team of technical experts on stage focused on assembling a complete hardware and software solution. They’ll put it together and tear it apart, all right before your eyes.
- Returning to downtown Minneapolis. You asked for it, and we are delivering another conference in downtown Minneapolis. This puts you within walking distance of dozens of local attractions and in the middle of a busy, vibrant city night and day.
- Both basic and advanced sessions. We are working behind the scenes to offer content for both returning attendees and new attendees, tagging our sessions with labels so you know where to aim with your attendance.
- More Compellent employee involvement. Meet and greet with every major department within the Compellent organization, from Copilot Support to Storage Architects to the Engineering team and more. If you don’t see who you want, ask us and we’ll work to get you access. Meet the people you rely on face to face and have time to go beyond the day to day.
Put Compellent at your core this year and get to C-Drive. Register at cdrive.compellent.com.
by Scott Horst, Director of Marketing, Compellent Technologies — October 16, 2009
At Compellent we pride ourselves on listening to your feedback and taking action on it. We try to incorporate as many customer and partner suggestions as possible. It was your feedback from last year’s C-Drive that led us to this year’s theme – “Compellent At Your Core”. The more suggestions you made, the more we realized you wanted C-Drive to be completely about Compellent – all Compellent, all the time. We thought that talking about ourselves all the time wouldn’t be polite. You know we are “Minnesota nice.” You helped us understand that we need to make Compellent front and center in every session. So we did, and that’s the story behind the theme.
Storage serves as the foundation for every data center, and Compellent is an open, agile, virtual platform that can act as the core for any enterprise – whether it is a customer using our system or a channel partner selling it. Customers love that it can be the core of their on-demand data center – driving efficiency, simplicity and availability to new levels. Partners love that it can be the core of their IT offering – driving revenue, profits and trust for their business. Technology Partners love that Compellent is open, innovative and can be at the core of a total technology solution.
Compellent can serve as the core of a new IT ecosystem and is built for the virtual world. C-Drive 2010 is here to connect everyone to Compellent and to each other, to enable all of us to get to the core, to go deeper, to gain a new depth of understanding on our technology, our team, and how we all get better together.
With that in mind, we’re excited to open up registration and work even harder to make this event the place to be.
Channel Partners – Get Compellent to the Core of Your IT Solution.
Get to the core on every feature on every deal. Get to the core on the competition, and get to the core in your career – driving higher sales and profits for you and your business.
Customers – Get Compellent to the Core of Your Data Center.
Get to the core on features and architecture, get to the core on configurations and best practices, and get to the core in your career. See how Compellent can help you architect the latest solutions, automate data center operations, and instantly respond with IT services that let your business grow on demand.
Technology Partners – Get Compellent to the Core of Your Business.
Get to the core on our customers and channel partners, get to the core on our open, innovative architecture and get to the core on our company and culture – see how we can make all of us better together by serving as the foundation for a fluid data center of the future.
We hope you can join us this year for one of the industry’s fastest-growing IT forums. Here’s where you can go for more information.
Official Compellent C-Drive 2010 site: http://cdrive.compellent.com/
Registration is open: Register Now
Real-time updates from Twitter: http://twitter.com/cdrive
E-mail address for questions: CompellentCDRIVE@triadconferences.com
And if you want to contact me directly you can find me at shorst@compellent.com or http://twitter.com/scotthorst