by Liem Nguyen, (former) Director of Communications and Social Media, Dell Storage — September 01, 2010
We are very excited to have Heineken Netherlands join us at VMworld 2010, particularly for the press conference at the VMware Social Media and Blogger’s Lounge in Moscone South at 9:15 AM PST and the SuperSession today at 3:00 PM in Room #134 in Moscone North. Being the number one brewer in Europe with more than 200 regional, local and specialty beers and ciders, it’s no surprise that Heineken Netherlands generates a lot of data. What you may not know is that not too long ago Heineken Netherlands wanted to upgrade their VMware infrastructure but was faced with capacity, performance and reporting issues with their HP EVA storage systems. After evaluating other vendors they landed on Compellent Fluid Data for our automated tiered storage with enterprise SSD, scalable and persistent hardware, and, of course, the seamless integration with VMware. Together, Compellent and VMware have increased performance for Heineken Netherlands by as much as 300 percent and reduced disk requirements significantly using tiers of SSD, FC and SATA. In the future, Heineken Netherlands will be able to save even more money adding SATA disks almost exclusively.
As part of the team preparing for the press conference and SuperSession, it’s been a pleasure working with the IT folks from Heineken Netherlands and talking with them about the real-world problems they were faced with and how they went about addressing those enterprise challenges. I remembered how we joked about the connection between Fluid Data and enjoying your fluids in moderation, but in the end, the Heineken Netherlands IT story is really about better enterprise performance and storage efficiency since they’ve introduced Compellent into their VMware environment.
Here are additional press conference details:
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Who: Phil Soran (CEO of Compellent), Tod Nielsen (COO of VMware), Lucien de Konink and Mike Robers (Heineken Netherlands)
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When: Wednesday, September 1 from 9:15 AM to 9:45 AM (PST)
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Where: VMware Social Media and Blogger’s Lounge, Moscone South
Can’t make it to the press conference? Or even worse…couldn’t make it to VMworld? No problem. Tune in to find out more and watch it streaming live at http://www.SiliconAngle.TV starting at 9:15 AM PST.
**Update: View the recorded session here: http://www.siliconangle.tv/video/compellent-ceo-phil-soran-customer-heineken-netherlands**
SuperSession details:
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Who: Bruce Kornfeld (VP of Alliance for Compellent), Parag Patel (VP of Global Alliances for VMware), Lucien de Konink and Mike Robers (Heineken Netherlands)
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When: Wednesday, September 1 from 3:00 PM to 4:00 PM (PST)
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Where: Room #134
by Bruce Kornfeld, Lead, Dell Storage Alliances — August 31, 2010
With a promise to be one of the best IT shows this year, VMworld 2010 is upon us. For the first time, Compellent is a platinum sponsor of the show and plans to make a big splash. The show is being held at the Moscone Center in San Francisco, and runs this week to September 2.
From what I’ve seen so far, this is the biggest VMworld yet, and Compellent is proud to be a platinum sponsor. If you’re one of the 15,000 expected show attendees, please stop by our booth #1022 and check out all that we have in store for you.
The best way to learn how to maximize your investment in VMware is to hear best practices from other end-users. Outside of the Compellent booth, we will host three customer-led discussions with two of our customers: Heineken Netherlands and BioWare.
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Super Session: “Heineken Netherlands crafts high-performance data center with Compellent and VMware”
Date/time/location: Wednesday, September 1, 2010 from 3 – 4 PM in Room #134
I have the pleasure of co-presenting with VMware and our newest customer, Heineken Netherlands. Joining me will be Mike Robers, virtualization team lead, and Luicen de Konink, project manager, of Heineken Netherlands, Parag Patel, vice president of global alliances for VMware.
Not long ago, Heineken Netherlands, one of the world’s premier brewers, tapped Fluid Data storage from Compellent to help deliver new performance and efficiencies to a recently upgraded VMware infrastructure. Hear them share how this private cloud combines VMware and Compellent automated tiering, solid state drives, and robust reporting to ensure that the brewer’s data-intensive quality assurance and processing control measures guarantee that each bottle meets the lofty standards of the label.
Stick around after the session to find out how you can put some “Fluid Data” in your den; we will be giving away Krups “BeerTender” with four Heineken beer glasses and $20 gift card to purchase a Heineken mini keg.
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Breakout Sessions: “BioWare’s Quest: The Search for Business Continuity”
Date/time/location: Tuesday, August 31, 2010 from 3:30 – 4:30 PM in Room #310 and on Thursday, September 2 from 10:30 – 11:30 AM in Room #309
Join Craig Miller, senior team lead of infrastructure support at BioWare and Scott DesBles, director of technical solutions at Compellent to learn more about using the latest storage and server virtualization technology.
At BioWare, a division of Electronic Arts, a team of talented engineers bring entire fantasy worlds to life through popular video games like Mass Effect, Sonic Chronicles and Star Wars: Knights of the Old Republic. To provide the most robust test environments, speed development time and ensure data protection, the BioWare IT team relies on a dynamic combination of Fluid Data storage from Compellent and VMware. See how the company uses a combination of snapshots, replication and archiving to recover data back as far as 15 years and manage more that 150 TB of active data.
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Customer Roundtable Discussion from VMware Social Media and Blogger’s Lounge
Date/time/location: Tuesday, September 2 from 8:00 – 9:00 AM at the VMware Social Media and Blogger’s Lounge, Moscone South street level entrance
A live discussion featuring Aethion, a technology consulting firm, and Alphastaff, a leading HR services company, moderated by Dave Vellante, Wikibon analyst and founder.
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Stuck at the office? Join us online!
#SANChat: Wednesday, September 1 from 1 – 2:30 PM Twitter for #SANchat to talk about what’s going on at the show and what we’ve learned about what’s next for virtualization. Guest moderating will be blogger @rootwyrm, otherwise known as Phil Jaenke, and @AmandaJZook, a Compellent customer from Biola University. Follow them and @DellCompellent for more details.
During show hours, stop by our booth #1022, across the aisle from VMware booth and take part in all that we have planned for you:
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Product demos: Compellent will demonstrate our virtualized storage platform and how it works with technology partners like VMware and Cisco. Technology demonstrations in the Compellent booth will include: vSphere 4.1 Client Plug-in, Live Volume and Enterprise Manager. Compellent end-users from Aethion, Alphastaff, Biola University and BioWare will also be available throughout the show to discuss best practices and real world implementations.
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Savvis Symphony demo: In our booth, Savvis, a cloud computing infrastructure outsourcing provider, will be demonstrating their cloud service “Symphony” using VMware, Cisco and Compellent technologies. The services they will be demonstrating are: Symphony VPDC, Symphony Open, and Symphony Dedicated.
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VDI Performance Demo: Atlantis Computing, a leading provider VDI storage and performance optimization solutions, will showcase how its Atlantis ILIO solution can boost VDI desktop performance by 10 times using VMware View, Cisco UCS and Compellent technologies at booth 1140.
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Join us on Tuesday, August 31 for the VMworld “Hall Crawl” from 4 – 6 PM. We’ll have a cold Heineken waiting for you!
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Relax and unwind in our “Fluid Data” lounge where you can take a seat on our comfy couches and enjoy some compelling company while networking with peers and Compellent end-users.
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Register to win one of five $500 Visa cash cards to be given away at our booth on Thursday, Sept. 2 at 1 PM. But remember—you must be present to win.