Around The Block Blog

by Scott Horst, Executive Director of Marketing, Dell Storage — February 22, 2011
Compellent’s C-Drive Makes a Fluid Move to the 2011 Dell Storage Forum

For four years, C-Drive has been the one week a year we bring the Compellent “experience” to life for our entire ecosystem – partners, customers, media, analysts, technology partners, and more – to drive education, networking and training across multiple days, venues and meetings. Our core philosophy has always been to continually move partners and customers from information to participation in everything we do, driving a fluid learning environment that adapts to the needs of our stakeholders every time we see them.

And now, that we are officially part of Dell, we are combining Compellent’s C-Drive with the Dell EqualLogic User Conference into a combined conference. Compellent C-Drive 2011 US previously scheduled for May 1st – 6th in St. Paul, Minnesota at the RiverCentre will be fluidly rolled into the Dell Storage Forum scheduled for June 5th – 10th in Orlando, Florida at the Disney Hilton Resort. We are very excited to be part of something that we can all grow together into a bigger, better, and bolder event.

The 2011 Dell Storage Forum will offer sessions, strategies and best practices for the entire Dell Storage portfolio—from Compellent to EqualLogic to PowerVault and more–to ensure this becomes not just an event, but an ongoing initiative for Dell Storage and a recurring investment in our partner’s and customer’s mutual success.

And, for the first time, the Dell Storage Forum will be open to all Dell Storage channel partners selling our innovative storage technologies to businesses and data centers around the world.  There will be a full day of sessions solely for partners, instructor-led training and certifications, and the chance to attend the same technology and product tracks as end users.


‘The Virtual Era Is Fluid’ at 2011 Dell Storage Forum, But You’ll Leave with a Solid Foundation

In its new fluid form, the 2011 Dell Storage Forum will serve as a face-to-face gathering built for the virtual world, allowing everyone to connect to Dell Storage and to each other, to gain a deeper understanding of the technology and the team that can help us all get better together.

The Virtual Era has arrived—and it’s here to stay. Pushing us into this new era of computing are three powerful trends converging like a perfect storm–data volume, velocity and value.

The amount of data IT organizations are grappling with every day is exploding, and nearly 90 percent of that data is not accessed after its creation. Much of this data is created outside of the walls of the traditional office by a mobile workforce and moving from device to desktop to datacenter with increasing speed. Before our eyes, data has transformed into the growth driver for organizations as they strive to find new sources of revenue while controlling costs. 

What does this mean to you?  The Virtual Era has arrived, but you need solutions.

For IT, the Virtual Era brings opportunity, but also layers of complexity and challenges. The Virtual Era demands more—a fluid approach to how technology is designed, engineered, architected, deployed, managed and supported. More and more data means companies need more storage.  Businesses today are ever more reliant on storage, and that makes it a strategic decision–far-reaching, fast-moving and fraught with risk.

Yet, companies are increasingly frustrated with the rigid boundaries of their existing storage systems. Whereas other solutions treat data as a static thing, Dell believes data should be actively, intelligently managed and moved throughout a business wherever and whenever it’s needed.  We’re out to boldly tell the world an essential truth about data, and that truth is that data needs to be fluid.

The time for this “fluid” conversation is now, and that conversation will converge at the Dell Storage Forum in June with storage experts, technology evangelists, industry leaders, passionate customers and our channel partners. Everyone will be learning how fluid storage can help drive efficiency, agility and resiliency, dramatically reducing costs and enabling you to reallocate those savings to strategic initiatives that drive your business.

The Virtual Era is Fluid. And, it requires an approach that is just as fluid as the world in which we live. 

From the back office to the front pocket, the opportunity of the Virtual Era is ripe for the taking. To learn more about how fluid defines the Virtual Era join us at the Dell Storage Forum. Register today.

We’ll contact everyone who already registered for C-Drive 2011 on next steps. You can also read this FAQ for more information.