Compelling Conversations

Persistence for a Greener Data Center

Larry by Lawrence E. Aszmann, Chief Technology Officer — April 22, 2008

Marc Farley over at Dell/EqualLogic noted we promoted the Quality Award story and mentions iSCSI competition in his brief post. Compellent has always considered itself a positive aggressive company and we have always strongly believed in presenting the facts and letting customers decide. As I mentioned yesterday, Compellent was rated #1 overall and #1 in 3 out of 5 categories, voted on by customers.

Whether it's iSCSI or Fibre Channel, we think the best approach is to offer customers a choice of interface and disk technologies. In fact, the majority of our customers employ both technologies in their Compellent Storage Center. With this hybrid approach our customers can maximize the benefits that each of these connection technologies provide.

Marc's post and today being Earth Day made me think about our "design for persistence" mentality. We offer one product which scales from the smallest entry level usage to the maximum configuration using the same platform in the field, often without having to throw anything away. This not only includes the hardware, and different interface and disk types, but also the software, thus preserving our customers' investment. The next time your storage vendor tells you that you need to buy new software and hardware to replace a previous offering, you should ask why.

We also believe in the following environmentally responsible technologies — providing them in one solution probably makes us unique in the market:
  1. Thin provisioning — Up to 75% less physical storage required
  2. Automated ILM — Hybrid approach utilizing multiple types of storage devices to slash energy consumption, compress footprint and equipment costs
  3. Fast Track — Higher drive performance permitting a reduction in the number drives required
Choice is something all customers demand. Compellent will continue to offer fiscally and environmentally responsible technology choices in one product, whereas our competitors seem to be offering technology choice through multiple product lines. Both approaches have clear characteristics and customer benefits, and customers will continue to decide what's right for them. As it should be.

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